It’s All Marketing
My [brilliant and beautiful] wife made a simple observation revealing a generally truth that we all intuitively know: “It’s All Marketing.” From the product that we decide to create to the market we choose to target. From each and every design decision we make to each and every word we use to describe those decisions. When we decide to be socially responsible (or not), when our salespeople dress and talk a certain way, when we choose our locations, our buildings, our desks. When we treat our employees a certain way and create a certain company culture (after all, nothing is totally internal anymore), we are marketing ourselves. So, in every action, in every decision, choose thoughtfully.