It’s All Marketing

My [brilliant and beautiful] wife made a simple observation revealing a generally truth that we all intuitively know: “It’s All Marketing.” From the product that we decide to create to the market we choose to target. From each and every design decision we make to each and every word we use to describe those decisions. … Continue reading

DO NOT CALL me then, DO NOT CALL me now, DO NOT CALL me

Yes, as a person that has spent the past 22 years in one form or another of sales, I have done cold calling. I have even called people at home (though it made me feel dirty). And, of course, I have also received my share of such calls. The federal DO NOT CALL list was … Continue reading