The Lexus and the iPhone

Posted by Brandon Weber on September 10, 2007 · Leave a Comment 

I was just thinking about an example in the Tipping Point of a company that understands the importance of early-adopters.  Apparently just after Toyota started its Lexus line, they realized that they had made a mistake with the first 400LS model (so small that most companies would have ignored it), their flagship car.  Instead of … Continue reading →

Category Apple, Customer Service, iPhone